from ‘product-market fit’ to

‘Go-to-market fit’

early stage gTM

Form a coherent, efficient, and scalable strategy for those early days, when it can be hard to know where to place your bets, and scary to scale the team too quickly. I’ll be your right-hand person for both planning and execution.

tech, data & open source

License your technology and/or data to efficiently create recurring, predictable revenue. Commercialise your open source software and your open data while staying true to community values. Benefit from an experienced, strategic negotiations advisor for all of these initiatives.

cloud, channel & si

Embed your company in powerful ecosystems; optimise sell-with and sell-through motions; and gain significant leverage by aligning with these players’ own incentives. I’ve done this for nearly 15 years, with industry-leading results.


a working model that fits you

sleeves up or down

I could be the CEO/board’s strategic sounding board, or create detailed plans and processes for others to execute, or even start the engines myself while I help you build and mentor the team to own this long term.

flexibility

We could agree on a time-unit basis, focus on an outcome, or I could be your fractional exec.